New Balance is notable in that it has continued to maintain a manufacturing presence in the United States (as of 2007[update]) as well as in the United Kingdom for the European market--in contrast to its competitors in the same market space, such as Nike, Adidas, and Reebok.
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New Balance New Balance Athletic Shoe, Inc. (NBAS) is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has nevertheless grown to be one of the largest makers of sports footwear in the world.
New Balance is notable in that it has continued to maintain a manufacturing presence in the United States (as of 2007[update]) as well as in the United Kingdom for the European market--in contrast to its competitors in the same market space, such as Nike, Adidas, and Reebok.
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